* 1948: Land Rover is designed by the Wilks Brothers and is manufactured by the Rover Car Company
* 1958: Series II launched
* 1961: Series IIA began production
* 1967: Rover becomes part of Leyland Motors Ltd, later British Leyland (BL) as Rover Triumph.
* 1970: Introduction of the Range Rover
* 1971: Series III launched.
* 1975: BL collapses and is nationalised, publication of the Ryder Report recommends that Land Rover be split from Rover and be treated as a separate company within BL and becomes part of the new commercial vehicle division called the Land Rover Leyland Group
* 1976: One millionth Land Rover leaves the production line.
* 1978: Land Rover Limited formed as a separate subsidiary of British Leyland
* 1980: Rover car production ends at Solihull with the transfer of SD1 production to Cowley, Oxford; Solihull is now exclusively for Land Rover manufacture. 5-door Range Rover introduced.
* 1983: Land Rover 90 (Ninety)/110 (One-Ten)/127 (Land Rover Defender) introduced.
* 1986: BL plc becomes Rover Group plc; Project Llama started.
* 1988: Rover Group is privatised and becomes part of British Aerospace, and is now known simply as Rover.
* 1987: Range Rover is introduced to the U.S market March 16.
* 1989: Introduction of the Discovery ("Disco I" to enthusiasts)
* 1994: Rover Group is taken over by BMW. Introduction of second-generation Range Rover. (The original Range Rover was continued under the name 'Range Rover Classic' until 1995)
* 1997: Land Rover introduces the Special Edition Discovery XD with AA Yellow paint, subdued wheels, SD type roof racks, and a few other off-road upgrades directly from the factory. Produced only for the North American market, the Special Vehicles Division of Land Rover created only 250 of these bright yellow SUV's. Official formation of the Camel Trophy Owners Club by co-founders Neill Browne, Pantelis Giamarellos and Peter Sweetser.
* 1998: Introduction of the Freelander
* 1999: Introduction of the second generation of Discovery (Disco II)
* 2000: BMW breaks up the Rover Group and sells Land Rover to Ford for £1.8 billion
* 2002: Introduction of third-generation Range Rover
* 2005: Land Rover 'founder' Rover, collapses under the ownership of MG Rover Group.
* 2005: Introduction of the third-generation Discovery/LR3
* 2005: Introduction of Range Rover Sport
* 2005: Adoption of the Jaguar AJ-V8 engine to replace the BMW M62 V8 in the Range Rover
* 2006: Announcement of a new 2.4 litre diesel engine, 6 speed gearbox, dash and forward facing rear seats for Defender. Introduction of second generation of Freelander (Freelander 2). Ford acquires the Rover trademark from BMW, who previously licensed its use to MG Rover Group.
* 8 May 2007: 4,000,000th Land Rover rolls off the production line, a Discovery 3 (LR3), donated to The Born Free Foundation.
* 12 June 2007: Announcement from the Ford Motor Company that it plans to sell Land Rover and also Jaguar Cars. This effectively dissolves the Premier Automotive Group (PAG) which previously included Aston Martin, until it was sold into private ownership by Ford in March 2007; at this time Ford has made no announcement regarding Volvo Cars.
* August 2007: India's Tata Motors and Mahindra and Mahindra as well as financial sponsors Cerberus Capital Management, TPG Capital and Apollo Management expressed their interest in purchasing Jaguar Cars and Land Rover from the Ford Motor Company.
* 26 March 2008: Ford agreed to sell their Jaguar Land Rover operations to Tata Motors.
* 2 June 2008:Tata Motors finalised their purchase of Jaguar and Land Rover from Ford.
The Land Rover was conceived by the Rover Motor Company in 1946 during the aftermath of World War II. Rover's usual products were luxury cars which were not in demand in the immediate post-war period and raw materials were strictly rationed to those companies building construction or industrial equipment, or products that could be widely exported to earn crucial foreign exchange for the country. Also, Rover's original factory in Coventry had been bombed during the war, forcing the company to move into a huge "shadow factory" it had built during the war in Solihull near Birmingham to construct aircraft. This factory was now empty but starting car production there from scratch would not be financially viable. Several plans for small, economical cars were drawn up, but all would be too expensive to produce.
Maurice Wilks, Rover's chief designer came up with a plan to produce a light agricultural and utility vehicle, of a similar concept to the Willys Jeep used in the war, but with an emphasis on agricultural use. He was possibly inspired by the Standard Motor Company, who faced similar problems and were producing the highly successful Ferguson TE20 tractor in their shadow factory in Coventry. More likely, he used his own experience of using an army-surplus Jeep on his farm in Anglesey, North Wales. His design added a power take-off (PTO) feature since there was a gap in the market between jeeps and tractors (which offered the feature but were less flexible as transport). The original Land Rover concept (a cross between a light truck and a tractor) is similar to the Unimog, which was developed in Germany during this period.
The prototype Land Rover was developed in 1947 and had a distinctive feature—the steering wheel was mounted in the middle of the vehicle. It hence became known as the "centre steer". It was built on a Jeep chassis and used the engine and gearbox out of a Rover P3 saloon car. The bodywork was hand-made out of surplus aircraft grade aluminium, mainly an aluminium/magnesium alloy called Birmabright, to save on steel, which was closely rationed. Paint was also in short supply, resulting in the first production vehicles making use of Army surplus green paint.
Tests showed this prototype vehicle to be a capable and versatile machine. The PTO drives from the front of the engine and from the gearbox to the centre and rear of the vehicle to allow it to drive farm machinery, exactly as a tractor would. It was also tested ploughing and performing other agricultural tasks. However, as the vehicle was readied for production, this emphasis on tractor-like usage decreased. The steering wheel was mounted off to the side as normal, the bodywork was simplified to reduce production time and costs and a larger engine was fitted, together with a specially-designed transfer gearbox to replace the Jeep unit. The result was a vehicle that didn't use a single Jeep component and was slightly shorter than its American inspiration, but wider, heavier, faster and still retained the PTO drives.
The Land Rover was designed to only be in production for 2-3 years to gain some cash flow and export orders for the Rover Company so it could restart up-market car production. Once car production restarted, however, it was greatly outsold by the off-road Land Rover, which developed into its own brand that remains successful today.
* 1958: Series II launched
* 1961: Series IIA began production
* 1967: Rover becomes part of Leyland Motors Ltd, later British Leyland (BL) as Rover Triumph.
* 1970: Introduction of the Range Rover
* 1971: Series III launched.
* 1975: BL collapses and is nationalised, publication of the Ryder Report recommends that Land Rover be split from Rover and be treated as a separate company within BL and becomes part of the new commercial vehicle division called the Land Rover Leyland Group
* 1976: One millionth Land Rover leaves the production line.
* 1978: Land Rover Limited formed as a separate subsidiary of British Leyland
* 1980: Rover car production ends at Solihull with the transfer of SD1 production to Cowley, Oxford; Solihull is now exclusively for Land Rover manufacture. 5-door Range Rover introduced.
* 1983: Land Rover 90 (Ninety)/110 (One-Ten)/127 (Land Rover Defender) introduced.
* 1986: BL plc becomes Rover Group plc; Project Llama started.
* 1988: Rover Group is privatised and becomes part of British Aerospace, and is now known simply as Rover.
* 1987: Range Rover is introduced to the U.S market March 16.
* 1989: Introduction of the Discovery ("Disco I" to enthusiasts)
* 1994: Rover Group is taken over by BMW. Introduction of second-generation Range Rover. (The original Range Rover was continued under the name 'Range Rover Classic' until 1995)
* 1997: Land Rover introduces the Special Edition Discovery XD with AA Yellow paint, subdued wheels, SD type roof racks, and a few other off-road upgrades directly from the factory. Produced only for the North American market, the Special Vehicles Division of Land Rover created only 250 of these bright yellow SUV's. Official formation of the Camel Trophy Owners Club by co-founders Neill Browne, Pantelis Giamarellos and Peter Sweetser.
* 1998: Introduction of the Freelander
* 1999: Introduction of the second generation of Discovery (Disco II)
* 2000: BMW breaks up the Rover Group and sells Land Rover to Ford for £1.8 billion
* 2002: Introduction of third-generation Range Rover
* 2005: Land Rover 'founder' Rover, collapses under the ownership of MG Rover Group.
* 2005: Introduction of the third-generation Discovery/LR3
* 2005: Introduction of Range Rover Sport
* 2005: Adoption of the Jaguar AJ-V8 engine to replace the BMW M62 V8 in the Range Rover
* 2006: Announcement of a new 2.4 litre diesel engine, 6 speed gearbox, dash and forward facing rear seats for Defender. Introduction of second generation of Freelander (Freelander 2). Ford acquires the Rover trademark from BMW, who previously licensed its use to MG Rover Group.
* 8 May 2007: 4,000,000th Land Rover rolls off the production line, a Discovery 3 (LR3), donated to The Born Free Foundation.
* 12 June 2007: Announcement from the Ford Motor Company that it plans to sell Land Rover and also Jaguar Cars. This effectively dissolves the Premier Automotive Group (PAG) which previously included Aston Martin, until it was sold into private ownership by Ford in March 2007; at this time Ford has made no announcement regarding Volvo Cars.
* August 2007: India's Tata Motors and Mahindra and Mahindra as well as financial sponsors Cerberus Capital Management, TPG Capital and Apollo Management expressed their interest in purchasing Jaguar Cars and Land Rover from the Ford Motor Company.
* 26 March 2008: Ford agreed to sell their Jaguar Land Rover operations to Tata Motors.
* 2 June 2008:Tata Motors finalised their purchase of Jaguar and Land Rover from Ford.
The Land Rover was conceived by the Rover Motor Company in 1946 during the aftermath of World War II. Rover's usual products were luxury cars which were not in demand in the immediate post-war period and raw materials were strictly rationed to those companies building construction or industrial equipment, or products that could be widely exported to earn crucial foreign exchange for the country. Also, Rover's original factory in Coventry had been bombed during the war, forcing the company to move into a huge "shadow factory" it had built during the war in Solihull near Birmingham to construct aircraft. This factory was now empty but starting car production there from scratch would not be financially viable. Several plans for small, economical cars were drawn up, but all would be too expensive to produce.
Maurice Wilks, Rover's chief designer came up with a plan to produce a light agricultural and utility vehicle, of a similar concept to the Willys Jeep used in the war, but with an emphasis on agricultural use. He was possibly inspired by the Standard Motor Company, who faced similar problems and were producing the highly successful Ferguson TE20 tractor in their shadow factory in Coventry. More likely, he used his own experience of using an army-surplus Jeep on his farm in Anglesey, North Wales. His design added a power take-off (PTO) feature since there was a gap in the market between jeeps and tractors (which offered the feature but were less flexible as transport). The original Land Rover concept (a cross between a light truck and a tractor) is similar to the Unimog, which was developed in Germany during this period.
The prototype Land Rover was developed in 1947 and had a distinctive feature—the steering wheel was mounted in the middle of the vehicle. It hence became known as the "centre steer". It was built on a Jeep chassis and used the engine and gearbox out of a Rover P3 saloon car. The bodywork was hand-made out of surplus aircraft grade aluminium, mainly an aluminium/magnesium alloy called Birmabright, to save on steel, which was closely rationed. Paint was also in short supply, resulting in the first production vehicles making use of Army surplus green paint.
Tests showed this prototype vehicle to be a capable and versatile machine. The PTO drives from the front of the engine and from the gearbox to the centre and rear of the vehicle to allow it to drive farm machinery, exactly as a tractor would. It was also tested ploughing and performing other agricultural tasks. However, as the vehicle was readied for production, this emphasis on tractor-like usage decreased. The steering wheel was mounted off to the side as normal, the bodywork was simplified to reduce production time and costs and a larger engine was fitted, together with a specially-designed transfer gearbox to replace the Jeep unit. The result was a vehicle that didn't use a single Jeep component and was slightly shorter than its American inspiration, but wider, heavier, faster and still retained the PTO drives.
The Land Rover was designed to only be in production for 2-3 years to gain some cash flow and export orders for the Rover Company so it could restart up-market car production. Once car production restarted, however, it was greatly outsold by the off-road Land Rover, which developed into its own brand that remains successful today.
